“Is Cleantech a dirty word?”
Over the past few years, we’ve had “clean energy” and “advanced energy”; once the favored term was “renewable energy” and even “alternative energy.” And then there was the battle over “cleantech” or “greentech.” And now there’s even something called “cleanweb.”
A year ago, Lesser’s colleague at GigaOm, Katie Fehrenbacher asked whether it was time to bury the term.
Even as far back in September 2011, I wrote about Cleantech having a black eye and branding problem. (Longtime cleantech investor John Doerr referred to “Energy Tech,” at an event I was covering.)
The question remains whether this is just a down cycle for cleantech.
Is the sky falling for cleantech, as I asked in a post last summer?
Or are we, as an investor friend of mine suggested six months ago, simply in Gartner’s trough of disillusionment, shortly to be ascending the slope of enlightenment?
For now, I’m sticking with the “C” word. Get out the Lifebuoy!